Mumbai, November 15, 2022: Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance subsidiary of Aditya Birla Capital Limited, a significant non-banking financial services company has announced the launch of its campaign #FitnessKaUltimateInfluencer to communicate the benefits of Activ Fit - an insurance plan that is tailored specifically for the young and healthy audience. It has partnered with popular fitness influencer and actor, Ali Fazal, for the same.
Watch launch video #1 here:
#FitnessKaUltimateInfluencer depicts Activ Fit, the newly launched insurance plan by ABHICL, as an ultimate influencer for fitness, enabling the young genration to adopt a holistic fitness regime and get rewarded for their healthy behaviour.
The campaign has been designed keeping the young and healthy customer segment at the center. The films have been shot in a reel format to engage with the audience in their media consumption space. The films begin with an exercise tutorial reel with leading fitness influencers showcasing the benefits of exercising and jogging for staying fit. Ali Fazal then makes an appearance by photobombing himself into the reel and introduces ABHICL's health insurance plan, Activ Fit, as #FitnessKaUltimateInfluencer. He then moves on to talking about the product benefits for the customers.
Watch launch video #2 here:
Key Features of Activ Fit:
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10% instant and early bird discount
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Upto 50% HealthReturnsTM
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100% unlimited sum insured refill and many other rewards
Mr. Mayank Bathwal, CEO at Aditya Birla Health Insurance Co. Limited, said “Millennials today account for over 34% of our population. We at ABHICL, see a huge potential in this under-penetrated segment. #FitnessKaUltimateInflunecer is designed to establish positive engagement with the young population by informing them about Activ Fit, a plan especially designed for the young and healthy. It rewards their healthy lifestyle with attractive and instant discounts along with HealthReturnsTM and plays the role of an ultimate influencer of fitness in their lives. The campaign re-affirms our commitment of being a "HealthFirst" company that aspires to go beyond traditional health insurance practices."
ABHICL is also leveraging Augmented Reality (AR) to provide an immersive Activ Fit AR Experience wherein Ali Fazal engages with users to elaborate on #FitnessKaUltimateInfluencer campaign & the benefits of the Activ Fit plan. This initiative will enable ABHICL to achieve higher customer engagement as people will be able to share their AR experience on social media platforms.
About Aditya Birla Health Insurance Co. Limited, an Aditya Birla Capital Limited company: Aditya Birla Health Insurance Co. Limited (ABHICL), a subsidiary of Aditya Birla Capital Ltd. (ABCL), is a joint venture between Aditya Birla Group and Momentum Metropolitan Holdings of South Africa. ABHICL was incorporated in 2015 wherein Aditya Birla Capital Limited (ABCL) and Momentum Metropolitan Strategic Investments (Pty) Limited (Formerly known as MMI Strategic Investments (Pty) Ltd.) hold 51% and 49% shares respectively.
ABHICL commenced its operations in October 2016 and is engaged in the business of health insurance. Company’s current product portfolio includes unique offerings including chronic care and incentivized wellness. Covering over 24 mn lives, ABHICL has nation-wide distribution presence in over 4800 cities through branches and partner offices, 16 bancassurance partners and over 70,000 direct selling agents. ABHICL has scaled and diversified digitally enabled distribution, bancassurance available through 17,000+ branches, and + 43 digital partners covering 6 Mn.+ lives through 50+ contextual byte-sized and contextual products.
About Aditya Birla Capital: Aditya Birla Capital Limited (ABCL) is the holding company for the financial services businesses of the Aditya Birla Group.
ABCL’s subsidiaries have a strong presence across Protecting, Investing and Financing solutions, ABCL is a universal financial solutions group catering to diverse needs of its customers across their life stages. Powered by more than 34000 employees, the subsidiaries of ABCL have a nationwide reach with 1,150 branches and more than 2,00,000 agents / channel partners and several bank partners.
As of September 30th, 2022, Aditya Birla Capital Limited manages aggregate assets under management over Rs. 3.6 Lakh Cr, has a consolidated lending book of approx. Rs. 77,430 Cr, and an active customer base of approx. 300+ million, through its subsidiaries and joint ventures.
Aditya Birla Capital Limited is a part of the Aditya Birla Group, in the league of Fortune 500. Anchored by an extraordinary force of over 140,000 employees, belonging to 100 nationalities. Today, over 50% of Group revenues flow from overseas operations that span 36 countries in North and South America, Africa, Asia, and Europe.
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